Sneaker Set's history of Nike

While I'm not really a sneakerhead, I keep tabs on the world of athletic shoes because it's probably the most sophisticated, mature, and dynamic group of lifestyle brands. The nuanced and complex world of shoe collectors is a great source of ideas and leading indicators for what's going to happen in mainstream lifestyle marketing in the near future. There is no better example of how to build lifestyle footwear brands than Nike.

To that end, Sneaker Set has a great history of Nike written from the perspective of a shoe collector, including some of their biggest successes and failures, key models, and so forth. If you want a playbook for implementing lifestyle marketing, this is a great place to start.

Check it out here.