Lifestyle Marketing everywhere: Food

Even though action sports, apparel, and beverages have long been the kings of lifestyle marketing, there are plenty of other examples if you keep your eyes open. The truth is, any product or brand can become a lifestyle for consumers. Because each category has it's own set of rules, we'll try to uncover lifestyle marketing techniques in unexpected categories.
Because lifestyle brands are all about self-expression, Martha Stewart's blend of food, crafts, gardening, and entertaining is a perfect candidate for lifestyle brand status. Basically, her success can be boiled down to one key theme, she always focuses on the core hosts and hostesses that look to her for leadership and knowledge. By connecting with them on a personal level, her brand is aspirational yet attainable. Not everyone loves Martha's perfectionist style, and she understands that she won't be as successful if she tries to please everyone.

Martha's core audience searches for new ways to express themselves and make a good impression on their guests. They're brave enough to try new things but need reassurance that their project will be a success. In response, Martha acts as an authority, demonstrating classic preparations and techniques that are trustworthy. Unlike other food authorities, she rarely simplifies recipes for the sake of a mass audience or substitutes low-fat ingredients when it calls for indulgence. And like any good hostess, she pours strong drinks.