Lugz signs MMA fighters Machida and Alexander
Via MMA Payout comes news that UFC fighters Lyoto Machida and Houston Alexander appear in new Lugz print ads, as you can see above.
My take
MMA is a great platform for Lugz to build on, but I am a little puzzled by their choice of athletes. Machida is an excellent fighter, but has absolutely zero charisma, and even many hardcore fans find him boring in the ring. Alexander, on the other hand, has tons of charisma, but isn't a very good fighter. He does have some hip hop cred, though, in that he has a radio show in his native state of Nebraska that is apparently good (I've never actually heard it).
Ideally they would be using fighters that have hip hop cred, charisma, and at least a decent record in the ring. The record is actually the least important part, but it does matter if you want the approval of the MMA core (and you should). While some of them already have shoe deals, Brandon Vera, Quinton Jackson, or Rashad Evans would be good places to start looking.
Labels: mma, shoes, sponsorships
posted by Finn McKenty at
7:25 AM
2 Comments:
hi finn,
robert here... I write for mmapayout.com..... have checked out your site a few times... really like it...keep up the good work.
robert joyner
I don't think it matter which fighter Lugz chose to represent their company. Lugz are outdated. I think the brand went out with Fubu, Karl Kani and Eight Ball jackets. It's true both of these fighters are not that attractive in the ring. I totally believe Lugz did this to jump on the MMA bandwagon to try and increase sales. We will see a lot more of this in the future.
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