G-Shock Life

G-Shock has been around forever, but they've been doing some really nice work recently. The centerpiece are some sweet collaborations with signature designers and artists like In4mation and Haze, the results of which you can see above and in their G-Shock Life mini-site. It has interviews with all the artists, profiles, and all the other goodies you'd expect from such a project.

One thing they did particularly well is leveraging the content across media. The new issue of Complex features a 6 or 8 page insert with all the content from the website, which is a great way to reach a new audience with that same material.

Check out the site and new product- I've always liked G-Shock, but their new stuff is definitely next level. Hats off!