Soccer versus Football

What do you do when you have a major sports brand that caters to two important sports? When you type in nikefootball.com or adidasfootball.com, what do you expect to see? Soccer is a globally relevant sport, but football is America's current national pastime. Because they share the same name, some even consider the two sports rivals.

It may seem simple once you've seen these solutions, but both Nike and Adidas get it right. By letting their visitors choose their sport, they avoid a dangerous situation in which they assume which one visitors are seeking. These are the types of details that lifestyle brands must get right to be successful.