Tapout enters the shoe business

My take
I'm guessing that Tapout is looking for opportunities for growth as their t-shirt business begins to level off, and shoes seem like as good of an adjacency to pursue as any. I'm not a huge fan of the shoes themselves, but I'm not really representative of their constituency. Or as my mom says, "I don't practice what I preach because I'm not the kind of guy I'm preaching too." In any case, this seems like a good extension of the brand that gets them into a new business without reaching too far. They'll certainly be facing some new competition, but should largely be able to leverage their existing relationships with retailers (for example, they've been in Journey's for quite a while), marketing efforts, and other infrastructure.

Buy Tapout shoes here