Forever 21 teams up with Saturn for winter contest

I hopped on Forever21.com this morning to look for some shirts and saw a giant Saturn staring at me- Forever 21 and Saturn are giving away a 2009 Saturn Sky. Forever 21 is hands down my favorite American retailer (Zumiez is pretty awesome too), so it's exciting to see them ramping up their marketing efforts like this.

Partnerships and collaborations are one of the fundamental tools in lifestyle marketing, so hopefully Forever 21 can build on this campaign to create something that integrates the two brands a little more tightly. For example, 55DSL's Space Invaders shirt collaboration with Taito brought the strengths of both companies to bear, creating something unique that neither could have done on their own.

In any case, it's cool to see Forever 21 partnering with a brand as big as Saturn. Hopefully this is just the tip of the iceberg and we'll see more from them in the future.