55DSL launches motocross line with AXO

One of my very favorites brands, 55DSL, announced a partnership to launch a new motocross clothing line:

55DSL is pleased to announce a brand new motocross clothing line created in collaboration with 30-year heritage in the off-road field’s AXO, for a winning combination and guaranteed success! The line will comprise helmets, goggles, sweaters, pants and gloves, and will be available in limited quantities in the best motorbike dealerships worldwide as of January 2009.

My take
First of all, it's 55DSL so you know the clothes are going to be SUHWEET. Beyond that, it's a very interesting move for both 55DSL and the motocross world. Moto has always been, in my eyes, a separate beast from the rest of the action sports world, and plays by a slightly different set of rules. I'm definitely not an expert on the moto scene, but it seems to be growing in the same way that skateboarding and snowboarding were years ago. That said, my experience with moto is mostly limited to briefly living with Metal Mulisha rider Beau Manley's wife many years ago, so I could be reading too much into Fox's success in the past few years.

Read more on the 55DSL blog