Enjoi + Zumiez = lolz

I paid a visit to the Zumiez stores at the Alderwood Mall and Bellevue Square the other day and caught this Zumiez/Enjoi window display that I thought was pretty awesome. It can be hard to market to action sports consumers because they are incredibly cynical and will reject anything that seems like "marketing" to them. Self-parody like this is a really smart, authentic way of reaching shoppers without either insulting their intelligence or compromising the message. I consider this piece a success in that it is nearly impossible for even the most cynical person on the planet (I am a leading candidate for that position) to criticize it.